QR Codes may look the same on the outside, but not all QR Codes function the same way. At Uniqode, you can create both dynamic and static QR Codes—each suited for different needs.
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What is a Dynamic QR Code?
A dynamic QR Code is editable and trackable. You can update its URL, design, and settings anytime without changing the printed code.
Dynamic QR Codes also collect rich analytics such as scan count, location, device type, and operating system. On Uniqode, you can even integrate these insights with tools like Google Analytics and Meta Pixel for deeper campaign analysis.
When to use dynamic QR Codes?
Track campaigns: Measure scans by time, location, and device to evaluate performance.
Edit anytime: Update the destination link or content without reprinting.
Integrate with analytics: Connect Uniqode with Google or Meta accounts for advanced insights.
Reuse for multiple campaigns: Repurpose the same QR Code by changing its linked content.
Faster scans: Dynamic QR Codes are quicker to scan, making them ideal for customer-facing use.
What is a Static QR Code?
A static QR Code is permanent once created. Its URL or content cannot be changed, and scan activity is not tracked.
When to use static QR Codes
One-time use: Perfect if you don’t need editing or tracking.
Events & temporary campaigns: Share fixed information (like event details, menus, or plain text) quickly with a large audience.
Permanent info: Use for evergreen content such as business cards or signage.
Key Differences Between Dynamic and Static QR Codes
At a glance, dynamic and static QR Codes look identical. The difference lies in their functionality:
Dynamic QR Code | Static QR Code |
Editable even after printing | Fixed once created (cannot be edited) |
Tracks scans, data, and analytics | No tracking or analytics available |
Enables online retargeting | Cannot be used for retargeting |
Customizable short URL | URL is permanent and unchangeable |
Reusable across multiple campaigns | Single-use only |
Supports campaign scheduling (start/end dates) | No scheduling options |
Best for marketing campaigns, business use, and data-driven strategies | Best for personal use, one-time events, or permanent information |
Choosing the Right QR Code
Use dynamic QR Codes when you need flexibility, analytics, or scalability in marketing campaigns.
Use static QR Codes for simple, one-off use cases where tracking and editing aren’t required.
On Uniqode, you can create both dynamic and static QR Codes, with multiple types tailored to your needs. Explore QR Code types