You can set up the Pixel on your required domains to track conversions in your Insights dashboard. The Pixel can be implemented using Google Tag Manager (GTM) or via a manual setup.
Install the Pixel Using Google Tag Manager
Prerequisites
Before you begin, make sure you have:
Access to your Google Tag Manager account
Edit permissions for the relevant GTM container
The Uniqode Pixel (Insights) script code snippet
Part 1: Add a Custom HTML Tag
Log in to your Google Tag Manager account and select the appropriate container for your website.
From the left-hand menu, click Tags.
Click New in the top-right corner.
In the tag setup screen, click inside the Tag Configuration box.
From the list of tag types, select Custom HTML.
An HTML input field will appear. This is where you will add the Uniqode Pixel script.
Part 2: Configure the Tag
Copy the Uniqode Pixel code snippet provided to you on the dashboard.
Paste the snippet into the HTML field of the Custom HTML tag.
Scroll down to the Triggering section and click the pencil icon (or the trigger box) to edit it.
Select All Pages if you want the pixel to load on every page of your website.
Alternatively, choose a specific trigger if you want the pixel to fire only on certain pages or sections.
Click Save in the top-right corner.
When prompted, give your tag a clear and descriptive name, such as “Uniqode Insights Configuration.”
Part 3: Verify and Publish
Test using Preview Mode
In the main GTM workspace, click Preview.
Enter your website URL to connect Google Tag Assistant.
Load your website and check the Tag Assistant panel.
Confirm that the Uniqode Insights tag fires successfully on page load.
Tip: If the tag does not fire, double-check the trigger configuration and ensure there are no script errors.
Publish the Changes
Once verification is successful, return to Google Tag Manager.
Click Submit, then Publish, to push the changes to your live website.
Install the Pixel Manually
Copy the Uniqode Pixel code snippet from the dashboard and save it to your clipboard.
Open your website’s HTML source code.
If you’re using a CMS or site builder, open the global header file or template where scripts are added.
Locate the opening
<head>and closing</head>tags.Paste the Uniqode Pixel snippet as high up as possible within the
<head>section.Save your changes and publish or deploy the updated code.
Tip: Placing the snippet before other scripts ensures Uniqode captures the page load event immediately and improves tracking accuracy.