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Retarget users using QR Codes with Uniqode + Meta (Facebook) Pixel integration
Retarget users using QR Codes with Uniqode + Meta (Facebook) Pixel integration

Learn how you can use QR Codes to retarget audiences via Meta Pixel.

Sreenidhi MJ avatar
Written by Sreenidhi MJ
Updated over a week ago

Meta Pixel, formerly known as Facebook Pixel, is a JavaScript code provided by Meta for your Meta Business Account that helps you track your website's visitors. It provides you insights that enable you to understand your visitors’ behavior and the effectiveness of the ads and campaigns that you run for your business. Integrating Pixel with your Uniqode account allows you to track the number of scans for your QR Code. Based on your observations, you can plan and adjust your ad campaigns that fit your user base.


Obtain Pixel ID from Meta Pixel

  1. Click the gear icon in the bottom-left corner, then click Data Sources in the left menu.

  2. Click Pixels.

  3. Copy the ID under your pixel’s name.

Integrate Meta Pixel with Uniqode

  1. Sign in to your Uniqode account.

  2. Click Integrations in the left menu.

  3. Click Facebook Pixel.

  4. Paste the copied ID in the Facebook Pixel Code field.

  5. Click Save.

Once done, all your QR codes' scanned data will be displayed in the Events Manager menu under the event Beaconstac QRScan. Please note that the scan count data will be updated every 24 hours.

You can now track the number of people who have scanned your QR Codes with Meta Pixel and make adjustments to retarget your ads towards your users to improve your ad campaign efficiency. You can also test your campaigns and events to see whether they are working properly and run diagnosis for your Pixel by clicking Open in Events Manager.

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