Knowing that someone scanned your QR Code and landed on your Linkpage is just the beginning. Linkpage Engagement Analytics tells you what happened after they arrived — how far they scrolled, how long they stayed, and which sections and buttons they actually saw. This goes beyond simple scan counts. With engagement data, you can:
Identify drop-off points — see exactly where visitors stop scrolling and which content sections they never reach
Measure content effectiveness — understand whether your CTAs are actually visible to visitors
Prove ROI to stakeholders — back up your Linkpage investment with session-level data
Optimize page layout — use scroll depth and engagement time to inform where to ace your most important content
Pre-requisites
Linkpage Engagement Analytics is available on Plus plan and above.
Note: Admins and Editors can view engagement analytics for Linkpages they own or have access to. Viewers can see engagement data but cannot edit the Linkpage.
Engagement Metrics Explained
Bounce Rate
Bounce rate is the percentage of sessions where a visitor left your Link Page within 5 seconds of arriving. A high bounce rate suggests visitors aren't finding what they expected, or that your page content may need to better match the context of your QR Code placement.
Tip: A bounce rate above 60–70% is a signal to revisit your Linkpage headline, hero image, or the placement context of your QR Code.
Average Engagement Time
Average engagement time is the mean duration visitors actively spend on your Linkpage, calculated across all sessions and excluding bounces to give you a more accurate picture of genuine engagement.
This metric is displayed as a scorecard on your Linkpage analytics dashboard.
Note: Sessions where a visitor kept the tab open for an unusually long time without interaction (e.g., left the browser open) may be handled with outlier logic to avoid skewing your averages.
Who Can View Engagement Analytics?
Role | Can View Engagement Analytics | Can Edit Linkpage |
Admin | ✔ | ✔ |
Editor | ✔ (for pages they have access to) | ✔ |
Viewer | ✔ | ✖ |
Accessing Engagement Analytics
Log in to your Uniqode dashboard
Navigate to Linkpages from the left sidebar
Go to the Linkpage you want to analyze and click on the Analytics icon
Scroll down to the Engagement section to view your bounce rate and average engagement time
Note: Engagement data refreshes at standard analytics intervals and is not available in real-time.
Exporting Engagement Data
All engagement metrics are included when you export your Link Page analytics as a PDF file. To export, click Export on the Linkpage analytics page and select Export graphs as PDF. You will receive an email with the file attached.