Here are some of the key terms you need to know to set up your Mobile App QR Code for the best experience:
Deeplinking
Deeplinking refers to creating links that point directly to specific content within a mobile app rather than the app’s home screen.
The most commonly used deep linking methods include:
Deep link URIs
Universal Links (iOS)
App Links (Android)
Deep link URI
A URI (Uniform Resource Identifier) is a reference that identifies the location of a resource, such as content within a website or mobile app.
Deep link URIs create unique identifiers that help direct users to specific in-app locations. These links can originate from various sources, including web pages, documents, emails, files, or QR Codes.
Important note:
Deep link URIs do not automatically redirect users to an app store if the app is not installed. Users must manually install the app before the deep link can work as intended.
Examples of common URI types include:
HTTP / HTTPS links
FTP links
File links
Mailto links
Tel URIs
URNs (Uniform Resource Names)
Universal Links (iOS)
Universal Links are specific to Apple’s iOS ecosystem. They allow a seamless transition between a website and its corresponding iOS app.
When configured correctly:
The link opens the app directly if it’s installed
Otherwise, it opens the relevant page in a web browser or app store
App Links (Android)
App Links serve a similar purpose on Android devices. They connect web URLs to specific screens or activities within an Android app.
Their primary benefit is ensuring that:
The link opens the app instead of a browser when the app is installed
The user experience remains seamless and consistent
Like Universal Links, App Links must be correctly configured by the app’s development team.
App Store URL
An App Store URL points to your app’s listing in an app marketplace, such as:
Apple App Store
Google Play Store
These URLs are used when users don’t have the app installed and need to download it first.
Web URL
A Web URL acts as a fallback destination. It is used when someone scans your QR Code from an operating system other than Android, iOS, iPadOS, or macOS.
This ensures no user encounters a dead end, regardless of their device.