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How to create a QR Code to drive app downloads

Learn how to create and customize a Mobile App QR Code and the different types of app store links needed to increase your app's visibility.

Joy Arputha avatar
Written by Joy Arputha
Updated over a week ago

Mobile App QR Codes help users quickly find and download your mobile app. When scanned, the QR Code automatically detects the user’s device and sends them to the right app store—Google Play for Android or the App Store for iOS.

These QR Codes work well for app promotions in both online and offline settings. You can place them on posters, flyers, business cards, product packaging, or event materials. They’re also great for interactive campaigns like contests or gamified experiences that encourage users to download your app.

You can customize your Mobile App QR Code with your brand’s logo and colours, making it easier to recognize and more appealing to scan.

Prerequisites

Mobile App QR Codes are available for all plans.

Terms used for Mobile App QR Code on Uniqode

To create a Mobile App QR Code, you need to add links to the app stores where your app is available. This ensures users always land on the correct store for their device.

Here’s what each link means on the Uniqode dashboard:

  • App Store URL (iPhone, iPad and macOS): Link to your app on the Apple App Store for iPhones, iPads and Mac computers.

  • Play Store URL: Link to your app on the Google Play Store for Android devices.

  • Web URL: A backup link for users on other devices. This is usually your app’s website or a landing page.

Tip: Use the Web URL to share more details about your app or guide users before they download it.

Redirect users to your app on Android and iOS

To create an app download QR Code,

  1. Go to “+Create” and Select QR Code

  2. Select the Mobile App campaign from the menu

  3. Paste your links under the appropriate URL sections

    • For Android users: Enter the link to your app on Playstore under Google Play Store URL

    • For iPhone users: Enter the link to your app on the App Store under the App Store URL (iPhone)

    • For iPad and Mac users: Enter the link to your app on the App Store under the App Store URL (iPad and macOS)

    • For users scanning the QR Code from any other operating system: Enter the link to your app under the Web URL.

  4. Click Next to customize your QR Code

    You can use ready-made templates built for the App Store and Play Store

  5. Click Next to rename, add note, or check Advanced Options for your QR Code

  6. Click Finish

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