QR Health Analytics gives every QR Code in your Uniqode account a clear, at-a-glance status label that tells you whether the code is working, underperforming, or never deployed. Instead of digging through scan counts and date ranges, you can sort and filter your portfolio by health state, spot problems early, and take action — whether that's deploying unused codes, fixing broken destinations, or archiving codes you no longer need.
Health labels are recalculated automatically every night, so what you see in your dashboard always reflects recent activity.
QR Code Health States
Each QR Code in your account is assigned one of five health states based on when it was created and how it has been scanned over time.
New:
A QR Code is labeled New when it was created less than 14 days ago and hasn't been scanned yet.
If a New code receives even a single scan during those first 14 days, it's promoted to Active right away.
Unscanned:
If a QR Code is more than 14 days old and has never been scanned, it becomes Unscanned.
The Unscanned label is your cue to decide: deploy the code, repurpose it for a different campaign, or archive it. Filtering your QR Code list by "Unscanned" gives you a clean list of codes that are not yet returning any value.
Active:
A QR Code is Active when it has received at least one scan in total and at least one scan in the last 30 days.
What keeps a code Active is recent activity, not lifetime totals. A code with 500 historical scans but nothing in the last 30 days is no longer Active.
Declining:
A QR Code becomes Declining when its scans in the last 30 days drop to less than half of the 30 days before that. This is the most actionable signal, because a sudden drop usually means something changed in the real world: a display was taken down, a printed run ended, a poster was moved, an event finished, or the destination URL stopped working properly.
Dormant: A QR Code becomes Dormant when it has received zero scans in the last 60 days, or when an Unscanned code has been sitting at zero scans for 60+ days since creation. If a Dormant code is ever scanned again (for example, archived signage gets reinstalled), it automatically returns to Active.
Note: If you run seasonal campaigns (for example, a holiday promotion), expect those codes to show as Declining in the off-season.
How codes move between states
Your QR Codes don't get stuck in one label forever — they move between states as their scan activity changes. The most common paths are:
A New code becomes Active the moment it receives its first scan, or becomes Unscanned after 14 days with no scans.
An Unscanned code becomes Active as soon as someone scans it, or slides into Dormant if 60 days pass with still no scans.
An Active code can become Declining if scans drop by more than half month-over-month, or jump straight to Dormant if scans stop entirely for 60 days.
A Declining code can recover back to Active when scan volume picks up again, or fall through to Dormant if activity dies off completely.
A Dormant code returns to Active the instant it receives any scan.
How to use health labels
Health Analytics is most useful when you treat the labels as a to-do list for your QR Code portfolio.
A practical workflow looks like this:
Filter your list by Unscanned to find codes that were created but never deployed, and decide whether to push them out or remove them.
Check the Declining list regularly — these are early warnings that something in the physical world (or in your destination link) may have changed.
Review Dormant codes periodically as part of portfolio cleanup so your dashboard reflects what's truly in use.
Use the Active count as a quick measure of how much of your portfolio is actually delivering value.