With Geolocation QR Codes, you can automatically redirect users to specific webpages or content based on where they scan your QR Code. This feature uses IP-based geolocation to identify the user’s country and deliver tailored experiences that increase engagement and relevance.
Why use Geolocation QR Codes?
Geolocation-based redirection is a powerful way to create personalized experiences for your audience. It helps businesses display location-specific content, promotions, or information, improving both user engagement and conversion rates.
Here are a few common use cases:
Targeted promotions:
Offer country-specific deals or discounts. For instance, you can set a QR Code to redirect users in India to a Diwali campaign page and users in the US to a Thanksgiving offer.Personalized recommendations:
Provide region-relevant suggestions. For example, a travel agency can direct users in France to pages highlighting local tours or attractions.Regional insights:
Analyze where your QR Codes are being scanned most often and use this data to optimize your marketing strategies for different regions.
Prerequisites
To create Geolocation QR Codes, you need a Pro plan or higher.
How to create a Geolocation Redirect QR Code
Go to +Create on the top right of your dashboard
Choose QR Code from the dropdown menu
Click on Geolocation Redirect
Enter the website URL to redirect to. The default location is set to United States (US). You can delete this location after you add your required locations.
Click on Add country.
Choose your desired location from the dropdown menu and click Add.
Enter the website link you want the QR code audience from this location to access.
Click on Add country to add more locations and links.
Optionally, click on Parameters to add custom UTM parameters on each link.
Click on Next to customize your QR Code.
Click Next to name your QR Code.
Click Finish.
Best practices and troubleshooting
Test from different regions: Use a VPN or ask team members in other countries to scan your QR Code and confirm that the correct redirects are working.
Use clear naming conventions: Label each QR Code descriptively (e.g., Holiday Sale – India) to easily identify campaigns by location.
Keep your URLs live: Ensure all destination URLs remain active. Inactive or broken links will interrupt redirection.
Optimize for faster loading: Link to mobile-friendly pages that load quickly for a smoother experience across regions.
If redirects aren’t working:
Make sure the Geolocation redirection feature is available in your current plan.
Check that each country has a valid redirect URL assigned.
Re-save your settings and scan again to test.