The Insights overview is a comprehensive dashboard to help you understand your campaign performance and the audience that scans your QR Codes.
Overview has two sections: Campaign Performance and Audience Analytics
Campaign Performance
Campaign performance is measured by the number of successful conversions.
Engagement Funnel helps you understand how many scanners contributed to a successful conversion.
Top Converting QR Codes highlights the five QR Codes with the most conversions.
Audience Analytics
Audience Analytics helps you better understand who’s scanning your QR Codes.
Identity Breakdown shows a bar graph of identified vs. anonymous scanner profiles. Identified profiles are scanners whose contact details were collected through a Uniqode Form attached to the QR Code they scanned.
Time to Convert shows how long scanners take to complete the intended action after engaging with your campaign.
