Identifying your scanners and understanding their behavior helps you refine your strategy, personalize engagement, and efficiently retarget them across future campaigns.
Scanner Profiles on Insights
You can access Scanner Profiles from the left navigation on Insights.
Identified vs. Anonymous Scanner Profiles
Identified profiles – Scanners whose contact details have been captured through a Uniqode form after scanning the QR code.
Anonymous profiles – Scanners who have scanned the QR code but have not shared any contact details.
Scanner Details
You can click on a scanner name to view more details about the scanner.
Here are all the details you get access to:
High-level activity
Total sessions
Total events
Conversions (when available)
Last seen timestamp
Profile overview
User ID
First seen
Last seen
Total sessions
Device & system information
Device type
Browser
Operating system
Location & properties
Country
City
Region/State
Last seen URL
Total events
Activity timeline
For each interaction:
Event type (e.g., page viewed, click)
Event timestamp
Product / campaign (if applicable)
Location
Device
Destination URL