Your Insights plan includes two key capacity limits: 10,000 scanner profiles tracked per year, and up to 100 active conversion goals.
What counts as a profile
A scanner profile is a persistent record Insights builds for every unique device that interacts with your QR campaigns. A profile is tied to a device, not to a scan event — so the number of profiles you’ve used is not the same as your total scan count.
For example:
One person scanning your QR Code five times from the same phone counts as one profile.
Five different people scanning your QR Code once each counts as five profiles.
The same person scanning from their phone and again from their laptop counts as two profiles (each device is a separate profile).
Profiles are either identified (when a scanner submits a Uniqode Form with an email or phone number, linking their identity to the profile) or anonymous. Both types count toward your limit equally.
The 10,000 profile limit
Your plan tracks up to 10,000 unique scanner profiles. This is a hard cap, not an overage model — you will not be charged for activity beyond your limit.
When you reach 10,000 profiles, here’s what happens:
New profiles stop being tracked. Any new scanner that encounters your QR Codes after you hit the cap is not added to Scanner Profiles, and their activity is not captured.
Existing profiles continue to be tracked. Anyone who was already profiled before you hit the limit will keep generating events — their session history, conversions, and post-scan activity continue to flow into Insights as normal.
The dashboard shows what you’re missing. An in-product prompt displays how many new scanners have scanned since you hit the limit, so you can see exactly how much audience you’d recover by expanding your capacity.
You are not billed for the overage. There is no automatic charge or upgrade. To track more profiles, you’ll need to actively move to a higher plan.
Note: Hitting the profile limit indicates strong scan volume, not necessarily active product engagement — it’s a signal of audience reach. If you’re seeing this regularly, it’s a good time to consider an upgrade.
The 100 conversion goal limit
Each Insights account can have up to 100 active conversion goals. A conversion goal is any tracked outcome you’ve configured — a pageview, form submission, Linkpage click, or button click.
When you reach 100 conversion goals:
The + New Conversion button is disabled. You won’t be able to create new conversion goals from the Conversions page.
Existing conversion goals continue to track normally. All goals you’ve already set up continue to collect data and surface results on the Overview dashboard.
A member of our team will reach out. Hitting the conversion goal cap is a strong signal that you’re actively configuring Insights to track meaningful funnels, so an internal notification is triggered for your account team to follow up about expanding your plan.
How to upgrade for more capacity
If you’ve hit either limit or you’re approaching it and want to plan ahead, you can upgrade to a higher tier with more capacity. Upgrades for Insights are handled by the Uniqode sales team.
To start the conversation:
From the Insights dashboard or your billing page, click Talk to us.
Submit your details. This creates a new opportunity for the Uniqode sales team.
A sales representative will reach out to discuss your usage, recommend the right tier, and walk you through pricing.
Once the upgrade is complete, your expanded limits take effect immediately. Tracking resumes for new profiles, and any new conversion goal slots that become available.
Note: Customers who need to track more than 10,000 profiles move into custom Enterprise pricing with volume-based rates. The Enterprise tier also unlocks advanced integrations that are not included in the standard plan.