Uniqode offers a robust analytics platform for tracking and understanding QR code performance. This article provides an overview of key features, metric definitions, plan-specific capabilities, and reporting limitations to help you make the most of Uniqode's analytics tools.
Key Metrics Explained
Uniqode analytics provides several metrics to help you track QR code performance:
Total Clicks: The total number of interactions or clicks on links within your Linkpage.
Unique Clicks: The number of distinct devices that clicked your Linkpage. A single device counts as one Unique Click but can generate multiple Total Clicks.
Views: The number of visitors who landed on the Linkpage, regardless of whether they interacted with any buttons or links.
Clicks: The number of times visitors clicked a link or button on the Linkpage.
Plan-Specific Analytics Features
Uniqode offers different analytics capabilities depending on your subscription plan:
Essential Plan: Includes basic metrics such as total scans and unique users (unique devices).
Core Plan: Adds advanced analytics like scan location, device information, GPS tracking, CSV export, and API access. Analytics are available for a rolling window of 60 or 90 days, depending on the plan.
Enterprise Plan: Provides lifetime analytics access, allowing you to retain and view historical data beyond the rolling window.
Reporting Capabilities and Limitations
Weekly Reports: Weekly performance reports aggregate activity from all QR codes and are sent only to the account owner. Per-QR-code weekly reports or sending reports to other recipients are not supported.
Separate Reports for QR Analytics and Form Responses: QR scan analytics and form responses are managed separately. You must export individual reports for each.
Time-Based Data Visibility
Rolling Window: Analytics are available for the most recent 60 or 90 days, depending on your plan. As new data comes in, older data beyond this window is no longer accessible.
Lifetime Analytics: Available only on the Enterprise plan, allowing access to historical data without time restrictions.
Common Analytics Issues and Solutions
Delayed Updates: Analytics may have a short delay before new scan events appear. The Analytics tab updates faster than the QR codes list view.
Discrepancies in Scan Counts: The dashboard overview shows cumulative lifetime scan totals, while individual QR code analytics are time-filtered (default: last 7 days). Adjust the date filter to match lifetime totals.
Summary vs. Detailed Analytics: The summary view displays total lifetime scans, whereas detailed analytics may show 0 if no scans occurred within the last 60 days.
By understanding these features and limitations, you can better utilize Uniqode's analytics tools to track and optimize your QR code performance.