Google Analytics (GA4) is a web analytics platform by Google that helps you track traffic for your website.
Consider that you have connected GA with your website. You recently ran a QR Code campaign using Uniqode for an exclusive sale of your products. Integrating Uniqode with GA allows you to analyze and measure your performance within a single console without swapping between two different dashboards.
Obtain GA4 Measurement ID/ UA Tracking ID from Google Analytics
Uniqode supports both the GA4 Measurement ID and the UA Tracking ID. You can use either of these to integrate Google Analytics.
Note: Google Analytics will stop supporting the use of UA Tracking starting from July 1st, 2023. So, it is recommended to use GA4 Measurement ID for integration. You can also choose to create both IDs for your property. Learn more
Sign in to Google Analytics as an administrator.
In the bottom-left corner, click the icon.
If you want to obtain the GA4 Measurement ID to integrate with Uniqode:
Under the Property column, click Data Streams.
Click on the stream for which you want to obtain the GA4 Measurement ID.
Copy the MEASUREMENT ID in the top-right.
If you want to obtain UA Tracking ID to integrate with Uniqode, set up Universal Analytics property if you haven’t already, then do the following:
Under the Property column, click Property Settings.
Copy the Tracking Id to the Property Settings page.
Integrate Google Analytics with Uniqode
Sign in to your Uniqode account.
Click Integrations in the left menu.
Click Google Analytics.
Paste the copied GA4 Measurement ID or UA Tracking ID in their respective fields.
Note: It may take up to 24 hours for the data to be reflected in the Google Analytics dashboard.
Once done, you can view the data, such as the number of scans and page views, in the form of reports in Google Analytics’s Reports menu. You can also track real-time traffic.