You can view the GPS location of users who scan your QR Code. The GPS location feature will help you gather insights about your audience, tailor content, and drive your ROI.
Additionally, Uniqode supports two types of location tracking: IP-based and GPS-based. IP-based tracking provides approximate location data such as city, region, or country, while GPS-based tracking offers precise coordinates when users grant location access.
Prerequisites
GPS location tracking is available for Pro/Core plan and above.
This plan unlocks access to detailed scan data, including GPS coordinates for precise location tracking.
Enabling GPS location data
Step 1: Create your QR Code
Login to the Uniqode dashboard, head to the QR Code menu, and click Create QR Code. Follow the steps until you reach the Customization page.
Step 2: Turn on GPS Location
On the customization page, scroll down to the ADVANCED LOCATION SETTINGS. Here, you will see the option to Enable location tracking. Toggle the switch on.
How to view GPS location data
From your list of QR Codes, choose the one for which you want to view the data and click Scans.
Note: GPS data is visible in the analytics dashboard but is not included in form responses or exports.
How does the QR Code scan with location work?
When users scan your QR Code for the first time, they receive a location access prompt. Once they click Allow, you will start seeing accurate data. Additionally, IP-based tracking is always active and provides approximate location data, even if GPS tracking is not enabled.
Common Causes of Location Inaccuracies
IP-Based Geo-Location Limitations: The accuracy of city or country resolution depends on third-party IP databases, which may not always be precise.
Traveling Devices or Roaming: Devices registered to one country’s network may scan in another, but their IP address resolves to the home network.
Bots and VPNs: Automated crawlers or users on VPNs can appear as scans from various locations. Reviewing User-Agent details in exported scan data can help identify these.
Direct URL Access: If the QR code's destination URL is shared or embedded online, clicks on the link are counted as scans, even without a physical scan.
Public Exposure: QR codes published online or in media can be scanned by users worldwide, leading to global scan locations.
Related to this article: How to create your first QR Code | Multi-lingual QR Codes | How to create QR Codes in bulk